Pomelo

Speculative restaurant highlighting a variety of fresh citrus and celebrating the significance of sharing fresh fruit with friends and family

Animated Advertising

In order to bring the Pomelo concept to life, I created a series of animations that capture the vibrance and dynamism of the brand.

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Animation 01
Animation 02
Animation 03
Animation 04

Creative Process

I created these advertisements using photographed textures of citrus. I utilized negative space and the logomark to create dimensionality. On the right, I photographed the outer texture of a pomelo to create the final product.

Social Media

The logomark can reflect multiple meanings. In the design to the left, the secondary logomark is meant to represent movement and pouring drops of juice. On the right, the primary logomark symbolizes freshly cut slices of citrus.

Patterns

The logomark can reflect multiple meanings. In the design to the left, the secondary logomark is meant to represent movement and pouring drops of juice. On the right, the primary logomark symbolizes freshly cut slices of citrus.

Outdoor Advertising

I created these to reflect the variety of citrus flavors and fresh fruit offered at the restaurant. These advertisements would be viewed on billboards or printed out and posted around the city.

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Beverages

I utilized the bright color combinations for the juice and pastry packaging. Each color combination is meant to represent the flavors and fresh fruit that went into making the item.

Pastries

Collateral

I designed a variety of collateral items that would be available for purchase in-store, including citrus flavored lip balm, water bottles, coasters, vitamins, stickers, enamel pins, matches, and buttons.

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