Sharing fruit can be an expression of love and gratitude for those closest to us as well as an invitation to conversation. 


Inspired by the pomelo fruit itself, the identity emphasizes the significance of sharing a bowl of fresh fruit with friends and family.
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Pomelo Brand IdentityBrand Design + Packaging

Speculative brand identity highlighting a variety of fresh citrus and celebrating the significance of sharing fresh fruit with friends and family.
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Published: December 2023
Exhibition: AIGA Baltimore
Instructor: Nathan Young
Typeface: BC Alphapipe